Bringing the Sassy's to life

Our Sassy's aren't mere pixels on a screen; they're intricate pieces of art, digital assets, each telling a unique story. With over 140 hand-drawn traits, the depth and complexity of each design captures the essence and spirit of the brand, ensuring they radiate the perfect level of stoke.

Frank The Artistic Maestro: Behind these captivating designs is Frank, a prodigious illustrator. His ability to infuse emotions, feelings, and narratives into his artwork makes each Sassy come alive and resonate with the audacious spirit of our brand.

Hailing from South Africa, Frank heads a creative studio renowned for its expertise in illustration and animation. Frank's studio isn't just known for its artistic prowess; it's recognized for its collaborations with global giants. From crafting campaigns for Nike and Reebok to designing visuals for McDonald's and Kellogg's, their portfolio is a showcase of versatility and excellence.

You can read a full thread on the Sassy character development here.

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