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Building The Brand
A brand is built through identity & expectations
Rather than the generic ‘we are building a brand’ — we are focusing on a specific industry: Extreme Sports.
Taking that one step further, our initial focus is the Ski & Snowboard market. It's a huge with over 130 million participants and 189 billion dollars of revenue each year. The digitization of sports is ongoing, spurred by growth in AR & VR technologies and digital enhancements to live events.
Now is the perfect time to position ourselves on the forefront of this growing industry in web3.
A few ways we will be increasing brand awareness:
- Sponsoring events, snow parks, lifts
- Sponsoring up and coming athletes
- Running competitions & events
- Media production and publication
- Promoting sustainability
- Organizing charity events
- Clothing and merchandise
- Collaborating with pro athletes and brands
- Representing talent
- Mobile app - freemium to premium
Last modified 3mo ago